Digital Marketing Strategies for Sustainable Brand Development

Noviridhany Maulana  Azhar

doi:10.62207/szpd8p72

Authors

Noviridhany Maulana Azhar ASMI Citra Nusantara Banjarmasin Author

DOI:

https://doi.org/10.62207/szpd8p72

Keywords:

Digital Marketing, Brand Development, Sustainability, Investment, Content Quality, Customer Interaction, Message Consistency, Message Relevance

Abstract

This research investigates the relationship between digital marketing strategies and sustainable brand development. Using a systematic literature review, we analyze various factors influencing brand development in a digital context. Our findings show that significant investment in digital marketing, high quality digital content, ongoing interactions with customers through digital channels, and consistency and relevance of digital marketing messages have a major impact on sustainable brand development. This emphasizes the importance of a targeted and effective digital marketing strategy in achieving sustainable brand development goals in this digital era.

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