Predictive Analytics in Marketing: Contribution to Marketing Performance. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 3, p. 447–460, 2024. DOI: 10.62207/0qan8b95. Disponível em: https://ppipbr.com/index.php/productivity/article/view/149.. Acesso em: 31 jan. 2026.