The Impact of Artificial Intelligence (AI) on Marketing Strategy. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 1, p. 146–153, 2024. DOI: 10.62207/pspbtk28. Disponível em: https://ppipbr.com/index.php/productivity/article/view/37.. Acesso em: 31 jan. 2026.