SYSTEMATIC REVIEW OF CONSUMER RESISTANCE TO AI DRIVEN PERSONALIZATION. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 2, n. 9, p. 2877–2887, 2025. DOI: 10.62207/r2vy5689. Disponível em: https://ppipbr.com/index.php/productivity/article/view/851.. Acesso em: 31 jan. 2026.