SMART SHOPPER ERA: EXPLORING THE ROLE OF CONTENT AND CUSTOMER REVIEWS ON THE PURCHASE OF WARDAH COSMETIC PRODUCTS ON SHOPEE E-COMMERCE PLATFORM. PRODUCTIVITY [Internet]. 2025 Jun. 14 [cited 2026 Jan. 31];2(6):2615-2. Available from: https://ppipbr.com/index.php/productivity/article/view/703